The year 1987 was a memorable one for many reasons – the stock market crash, the introduction of the internet, and the iconic music of the decade. But, let’s not forget the sweet treats that made our childhoods so special. In this article, we’ll take a trip down memory lane and explore the popular candies of 1987.
A World of Candy
In the late 1980s, the candy industry was booming. With the rise of new technologies and innovative marketing strategies, candy manufacturers were able to create a wide variety of treats that captivated the taste buds of children and adults alike. From classic gummies to sour candies, 1987 had it all.
Gummies Galore
One of the most popular types of candies in 1987 was gummies. These chewy, fruit-flavored treats came in a variety of shapes and sizes, from bears to worms to even tiny frogs. The Haribo Gold-Bear, introduced in the 1920s, was still a favorite among kids, but new players like Trolli and Black Forest were gaining popularity.
Some popular gummy candies of 1987 include:
- Haribo Gold-Bears: These classic gummy bears came in a variety of flavors and were known for their chewy texture.
- Trolli Sour Gummy Worms: These sour gummies were a hit among kids who loved their tangy flavor and wiggly texture.
The Rise of Sour Candies
Sour candies were also on the rise in 1987. These puckering treats were perfect for kids who loved a good challenge. Warheads, introduced in the early 1980s, were still going strong, but new candies like Cry Baby Extra Sour Gumballs and Sour Patch Kids were gaining traction.
Some popular sour candies of 1987 include:
| Candy Name | Description |
| — | — |
| Warheads | These sour candies came in a variety of flavors and were known for their intense, pucker-inducing flavor. |
| Cry Baby Extra Sour Gumballs | These gumballs were not for the faint of heart – they were extra sour and perfect for kids who loved a good challenge. |
Hard Candies and Lollipops
Hard candies and lollipops were also popular in 1987. These classic treats were perfect for kids who loved sucking on something sweet for a long time. Jolly Ranchers, introduced in the 1940s, were still a favorite among kids, but new candies like Ring Pops and Blow Pops were gaining popularity.
Some popular hard candies and lollipops of 1987 include:
| Candy Name | Description |
| — | — |
| Jolly Ranchers | These hard candies came in a variety of flavors and were known for their sweet, fruity taste. |
| Ring Pops | These lollipops were shaped like a ring and came in a variety of flavors, perfect for kids who loved sucking on something sweet. |
The Iconic Candy Bars of 1987
Candy bars were also a staple in 1987. These sweet treats were perfect for kids who loved a good chocolate fix. Snickers bars, introduced in the 1930s, were still a favorite among kids, but new candies like Butterfingers and 3 Musketeers were gaining traction.
Some popular candy bars of 1987 include:
| Candy Bar | Description |
| — | — |
| Snickers | These classic bars were made with nougat, caramel, and peanuts, covered in milk chocolate. |
| Butterfingers | These crispy, peanut butter-flavored bars were perfect for kids who loved a good chocolate fix. |
The Impact of 1987 on the Candy Industry
The year 1987 had a significant impact on the candy industry. With the rise of new technologies and innovative marketing strategies, candy manufacturers were able to create a wide variety of treats that captivated the taste buds of children and adults alike. The popularity of gummies, sour candies, and hard candies in 1987 paved the way for the creation of new candies in the years to come.
The Rise of Marketing Strategies
In 1987, candy manufacturers were using innovative marketing strategies to capture the attention of kids. From colorful packaging to memorable TV commercials, these strategies helped to make candies more appealing to kids. The iconic TV commercial for Kit Kat bars, featuring a kid taking a break from school to enjoy a Kit Kat bar, is still remembered today.
The Importance of Packaging
Packaging also played a significant role in the popularity of candies in 1987. Candy manufacturers were using colorful, eye-catching packaging to capture the attention of kids. The iconic packaging of candies like Pop Rocks and Pixy Stix, with their bright colors and fun designs, helped to make these treats stand out on store shelves.
A Sweet Legacy
The popular candies of 1987 have left a lasting impact on the candy industry. These sweet treats have been enjoyed by generations of kids, and their impact can still be felt today. From the classic gummies to the sour candies, these treats have helped to shape the candy industry into what it is today.
In conclusion, the popular candies of 1987 were a major part of the decade’s pop culture. From gummies to sour candies to hard candies and lollipops, these sweet treats captured the hearts of kids everywhere. As we look back on this iconic year, it’s clear that the candy industry was never the same again.
1. What was the most popular candy in 1987?
The most popular candy in 1987 was the M&M’s Minis. This candy was beloved for its colorful coating, crunchy shell, and chocolate center. It came in a variety of flavors, including original, peanut, and almond. The bite-sized Minis made them easy to snack on the go, which added to their popularity.
In addition to its great taste, the M&M’s Minis also had an eye-catching advertising campaign. The candy’s creators used bright colors, catchy slogans, and memorable commercials to grab the attention of candy lovers. This combination of great taste and effective marketing made the M&M’s Minis the top candy of 1987.
2. What other popular candies of the 1980s are still widely available today?
Several popular candies of the 1980s are still widely available today. These include the iconic Nerds, Fun Dip, Pop Rocks, and Blow Pops. These candies have stood the test of time and remain popular due to their unique textures and flavors. Many people who grew up in the 1980s still enjoy these candies today, and they are also popular among younger generations.
Other popular candies from the 1980s that are still widely available today include Skittles, Starburst, and Jolly Ranchers. These candies have remained popular due to their tasty flavors and iconic branding. They are widely available at most convenience stores and supermarkets, making them easy to purchase and enjoy.
3. What were some popular candy trends in 1987?
One popular candy trend in 1987 was the use of bright, bold colors. Candies like Skittles, Starburst, and Pop Rocks featured vibrant colors that grabbed the attention of kids and adults alike. Another trend was the use of unique textures, such as the crunchy shell of M&M’s Minis or the sour sugar coating of Warheads.
Another trend in 1987 was the rise of novelty candies. These included items like Bubble Tape, which was a type of bubble gum that came in a compact, tape-like package. Novelty candies were fun and playful, and they added a new level of excitement to the world of candies.
4. What were some popular candy commercials from the 1980s?
Some popular candy commercials from the 1980s include the “Melts in Your Mouth, Not in Your Hands” commercial for M&M’s. This commercial featured a colorful, animated character and a catchy slogan that became synonymous with the brand. Another popular commercial was the “Poppin’ Fresh” commercial for Pop Rocks, which featured a memorable jingle and a fun, animated mascot.
Another popular candy commercial from the 1980s was the “Now and Later” commercial, which featured a group of kids enjoying the candy’s fruit flavors. The commercial was known for its catchy slogan, “Now and Later,” which referred to the candy’s long-lasting flavor. These commercials are still memorable today and are often referenced in popular culture.
5. How did candy packaging change in the 1980s?
Candy packaging changed in several ways in the 1980s. One major change was the use of more colorful and eye-catching packaging. Many candies began using bright colors, bold graphics, and catchy slogans to grab the attention of kids and adults. Another change was the use of more compact packaging, such as the popularity of single-serve packs.
Another change in candy packaging was the use of more innovative packaging materials. Many candies began using resealable containers, such as plastic or foil pouches, to keep the candy fresh for longer. These changes helped to make candies more convenient and appealing to consumers.
6. What were some popular candy-themed events in the 1980s?
Some popular candy-themed events in the 1980s included haunted houses and trick-or-treating parties for Halloween. Many people also participated in Easter egg hunts and Christmas cookie exchanges, which often featured candy as a main treat. These events were fun and festive, and they often featured candy as a central theme.
Another popular candy-themed event in the 1980s was the creation of candy-themed birthday parties. Many kids had parties that featured candy as a main theme, with decorations, games, and treats all centered around their favorite candies. These parties were a fun way for kids to celebrate their birthdays with friends and family.
7. Why do people still love 1980s candies today?
People still love 1980s candies today for many reasons. One reason is nostalgia – many people have fond memories of eating these candies as kids. Another reason is the unique flavors and textures that many 1980s candies offered, which are still popular today. Many of these candies have a timeless quality that has allowed them to remain popular over the years.
Another reason people still love 1980s candies is the sense of simplicity and innocence that they evoke. Many of these candies were simple, inexpensive, and easy to enjoy. In a world that is increasingly complex and high-tech, many people find themselves drawn to the simple pleasures of 1980s candies. This nostalgia and love for simplicity has helped many 1980s candies to remain popular today.